Teaching speech culture: orthological analysis

Abstract

The article is devoted to the problem of teaching speech culture. Speech culture is analyzed from a scientific and methodological perspective, with orthological analysis taken as the principal approach to its instruction. In the context of a rapidly changing world, various factors increase the urgency of equipping future language specialists with a command of the literary language and developing their speech culture. In teaching speech culture, it is essential to ensure the use of language units in accordance with the norms of the literary language, as well as to maintain the quality, effectiveness, and ethical appropriateness of communication. Therefore, the article examines the aspects and theoretical foundations of speech culture and explores the specific features of teaching it through orthological analysis.

The study analyzes the normative, communicative, and ethical aspects of speech culture as an integrated system. The normative aspect involves the correct use of language units and adherence to literary norms; the communicative aspect focuses on the purposeful and context-appropriate use of linguistic means; and the ethical aspect addresses politeness, morality, and speech etiquette. The research demonstrates that the concept of norm constitutes the core of all three aspects. Orthology, the science that studies norms, is discussed in terms of its nature and its connection with speech culture.

The findings confirm that orthological analysis is an effective method that integrates theory and practice in teaching speech culture, contributing to the development of learners’ linguistic competence and communicative effectiveness.